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What is an insider profile and why is it important?
When you sign up to Sofainsider, you are invited to complete your insider profile to tell us a bit about yourself. Companies usually target specific demographics for their research, so this information is used to determine which invitations you will receive.
It's important that you provide truthful information about yourself, so that when you share your insights it represents the target group requested by the company.
The more information you provide, the better chances you have to receive invitations tailored to your profile. Profile completeness indicates the number of available demographic questions you have answered.
We only share demographic information with companies for statistical purposes (e.g. gender, age, education, etc.), so your personal information like name or contact details is kept secure and your answers are anonymous.
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